UP Records is a Psychedelic Electronic Music Label created in 2005 by Alexander Heilpern & Francis Frey; as an offshoot from the pioneer Australian label, SunDance Records. The label is owned by Alex & Angus Smith, with Raz Kfir as Executive Manager. UP, ensures to bring their audience quality CD & Digital Releases, ranging from Progressive Trance through to Full-on / Melodic Psychedelic Trance & many forms of IDM in a variety of genre defying EDM styles. We have been continuing to provide distribution to the local and global communities in a vast selection of multimedia in the release formats of free & purchasable materials.